Through the feedback we gained from our audience watching our trailer, we have now redone the voice over as 5 people found that a major weakness within the viewing of our trailer, this also was an issue because 3 of the viewers did not feel that the story was being portrayed in a strong enough way. By changing the voiceover completely and cutting down some of the shots slightly it completely changed our trailer and immensely improved it, so it is now making more sense and should not confuse our target audience like before. We also found that by adding more of the Flashes effect it enabled to help put across our genre in a more obvious sense and created a more scary and horrifying feel to the film.
From this feedback we learnt how important it is to gain the intentional target audiences feedback to ensure that you are satisfying them as they are the ones that would be watching the film if it were to be screened in Cinema's. As these were the most important peoples views that we valued we were able to recognise our own mistakes and understand why they thought the comments they gave us. It also allowed us to re-vamp our stimulation and project across ways in which we could improve the minor problems our audience found when viewing our trailer after we confronted them and noticed them ourselves. Another thing we learnt was that without the feedback our trailer may not be as strong as it is now and that we may not have completely acquired the needs of our target audience as we thought we had before gaining the feedback.
Feedback is good as it helped us as Directors and Producers to realise our own faults and notice things we hadn't perhaps noticed before the viewing. It also enabled us to re-think over improving the parts that ourselves and our audience didn't find worked the first time and I think it helped us improve and made our trailer stronger and more thought provoking. As we had stuck with the same idea's for a while it allowed us as a group come up with new ideas that would work to improve our trailer yet again and was refreshing to think of new ideas as we had stuck with the same ones for quite a while before so it enabled us to bring back the energy with new exciting ideas.
what have we learnt through the stages of Feedback
First set of feedback
Through the first set of feedback testings we found out the film needed to be changed, this allowed us to make changes for the film which would be mor eliked by the audience who would be watching it.
We learnt about who to test for feedback as we needed our intended audience to talk about our film.
Finding out what they thought we allow us to compare what they said when we test them for the final cut of the film, allowing us to see if we have improved, helping us to learn about what the audience wanted from our film.
Final Set of feedback
Through the final set of testings it was obvious that we had changed our film for the better, this was through the general approval of the film. The final testings would generally not help the film itself, through re-shooting and general improvements, but the feedback would help for us because we would know what the audience thinks about the film. This would allow us to see, if the film were to be made, the audience which we are trying to attract would enjoy the film.
Through the final stages of feedback such comments as "Build up of events was good, the film story was progressing well", "Made me want to watch the full film" and "The music very tense, which made the whole trailer very atmospheric, scarey!" allowed us to take the film as a success. These quotes allow us to know that the general acceptance was met and would be liked, making them want to see the full film more.
Although improvements had been made to the trailer since the first testings did not go as well as they could have, some aspects were still not liked, as similar comments where made, from the first feedback session comments of "Voice over maybe a bit quiet and unclear" and "Voice over could have been louder" were made. These were very similar to the comments made in the 2nd set of testings such as, "Make the voice over louder, was kinda quite" and "Voice over was quiet".
This aspect of the voice over having the same reception even though the voice over had changed allowed us to learn, that although changing aspects of the trailer it could still be seen as a hinderance as the voice over was still not the best showing room for improvement.
What have you learnt?
Through the feedback process we have learnt several different things;
Organising a get together of people to watch the film, this would be people from our target audience, learning what they want from the film allowed us to change the from for the better, then testing them again allowed us to see what they thought of the final cut.
Learning how to actually think about the changes which we would make, fromt he first set of feedback tests we needed to learn about the audience and the way that feedback worked, looking at the "Improvements and Weakness" sections allowed us to learn the most about the trailer, allowing us to create and add a more successful section of shots and souns.
How to fit re-shooting into our contingency plan, allowing the testings to not be the final stage of our practical production allowed us to re film and re test the audience to see what they thought, this learning process allowed us not to speed up in the different taks we needed to do, and the time which we had.
Learning that the audience is key, after all they would be the ones who would pay and watch the film/trailer, we would want to make the best impression possible so we could make the most theoretical money.
Why would we want final cut feedback?
Wanting to know what the intended audience thought about our production would allow us to know if it would be liked and accepted, in the real media, this process would tell the producers and distributors if the trailer and movie would be liked and accepted, to make sure they do not need to have do some last minute shooting.
We wanted to replicate this because knowing the final acceptance would put our minds at ease and let us know that the trailer would be liked by our markers.
Since the creation of our rough cut we have had viewing of the trailer by others outside the group so that we could receive unbiased feedback or for points to be picked up on that we may of over looked.
(Feedback posts are within the "March" blog post set!)
what have we learnt through the stages of Feedback
First set of feedback
Through the first set of feedback testings we found out the film needed to be changed, this allowed us to make changes for the film which would be mor eliked by the audience who would be watching it.
We learnt about who to test for feedback as we needed our intended audience to talk about our film.
Finding out what they thought we allow us to compare what they said when we test them for the final cut of the film, allowing us to see if we have improved, helping us to learn about what the audience wanted from our film.
Final Set of feedback
Through the final set of testings it was obvious that we had changed our film for the better, this was through the general approval of the film. The final testings would generally not help the film itself, through re-shooting and general improvements, but the feedback would help for us because we would know what the audience thinks about the film. This would allow us to see, if the film were to be made, the audience which we are trying to attract would enjoy the film.
Through the final stages of feedback such comments as "Build up of events was good, the film story was progressing well", "Made me want to watch the full film" and "The music very tense, which made the whole trailer very atmospheric, scarey!" allowed us to take the film as a success. These quotes allow us to know that the general acceptance was met and would be liked, making them want to see the full film more.
Although improvements had been made to the trailer since the first testings did not go as well as they could have, some aspects were still not liked, as similar comments where made, from the first feedback session comments of "Voice over maybe a bit quiet and unclear" and "Voice over could have been louder" were made. These were very similar to the comments made in the 2nd set of testings such as, "Make the voice over louder, was kinda quite" and "Voice over was quiet".
This aspect of the voice over having the same reception even though the voice over had changed allowed us to learn, that although changing aspects of the trailer it could still be seen as a hinderance as the voice over was still not the best showing room for improvement.
What have you learnt?
Through the feedback process we have learnt several different things;
Organising a get together of people to watch the film, this would be people from our target audience, learning what they want from the film allowed us to change the from for the better, then testing them again allowed us to see what they thought of the final cut.
Learning how to actually think about the changes which we would make, fromt he first set of feedback tests we needed to learn about the audience and the way that feedback worked, looking at the "Improvements and Weakness" sections allowed us to learn the most about the trailer, allowing us to create and add a more successful section of shots and souns.
How to fit re-shooting into our contingency plan, allowing the testings to not be the final stage of our practical production allowed us to re film and re test the audience to see what they thought, this learning process allowed us not to speed up in the different taks we needed to do, and the time which we had.
Learning that the audience is key, after all they would be the ones who would pay and watch the film/trailer, we would want to make the best impression possible so we could make the most theoretical money.
Why would we want final cut feedback?
Wanting to know what the intended audience thought about our production would allow us to know if it would be liked and accepted, in the real media, this process would tell the producers and distributors if the trailer and movie would be liked and accepted, to make sure they do not need to have do some last minute shooting.
We wanted to replicate this because knowing the final acceptance would put our minds at ease and let us know that the trailer would be liked by our markers.
Since the creation of our rough cut we have had viewing of the trailer by others outside the group so that we could receive unbiased feedback or for points to be picked up on that we may of over looked.
The First rough cut viewing was very eye opening with many of our audience picking up the same points as each other which made the editing process more straight forward but no less complexing on how we had been so blind.
The original voice over was the character of Chace narrating and adding emphasis to words and phrases appearing on screen, the general consensus was that the voice over was far to quiet and didn't add much depth to the plot which many found hard to follow. (being a trailer this isn't always a bad thing as it may intrigue people to see the full feature) So we went back to the drawing board and wrote a new script consisting of a conversation between Chace and the Doctor showing the evil nature of the Doctor and his fear of Gabriel.
It was only due to the feedback of our teachers and peers that lead us to this hopefully grade increasing change.
So this shows why feedback is greatly important to budding producers as some can be left in a wonderland where every aspect of their product is gold and so it maybe to them but as it would be the public paying for the pleasure to see sed product it would wise too 'give the people what they want'. We showed both the rough cut and final piece to a selection of our sixth form peers as they are the criteria of our target audience meaning that if the trailer appealed to them we had hit our mark meaning that the trailer was on genre and hopefully the feedback we gathered would be agreed upon and with the corrections made the trailer should be the best it could be and along with ancillary tasks our grade heading for greener side of the mark boundaries.
(Feedback posts are within the "March" blog post set!)
By Jo, Joel and Matt
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